Apex Athletics
Web Design & Membership Platform for a Danish Fitness Brand
Visual design for gaming and campaign platforms — combining brand, product, and player-facing assets.
Oveview
Apex Athletics is a Danish CrossFit and functional training brand founded by competitive athletes Philip Thun Bisgaard, Klaus Hebo Uggerhøj, and Emil Matthews. I was responsible for the full web design, including their public-facing website and an online membership academy.
The goal was to create a bold, energetic digital presence that reflects Apex’s performance-driven culture, while also building a user-friendly platform for members to access training content, schedules, and exclusive resources.
Research
Bold, athletic UI
Modular content blocks
Member-focused user flows
Strategy
Energetic, performance-led design
Clear, trustworthy structure
Unified site + member experience
Clear, trustworthy structure
Unified site + member experience
Design & Production
Responsive web design
Membership platform setup
WordPress implementation
Platforms
Web